In order to expand its regional reach, public broadcaster Prasar Bharati is planning to start a round-the-clock channel in Uttarakhand with regional content for the local people of the state.
This news came after the board prasises the performance of their four Hindi Doordarshan channels i.e., channels for UP, Rajasthan, MP and Bihar. These four channels, have now been converted into 24X7 channels which were earlier running for only few hours a day.
“The Board was appreciative of the efforts made by Prasar Bharati to run channels by effectively utilising the existing resources and agreed that the possibility of turning the existing terrestrial station Dehradun into 24 into 7 channel on similar lines,” a senior official said.
Although the market has many private channel with huge viewership but still the regional content of these channel has a lot of pull in the local household as well as local people living away from their hometown.
